238 suites
Elevation Davos
Development structuring advisory for a fully permitted branded serviced-apartment and hotel scheme.
Ongoing
Real estate & hospitality advisory
The Peninsula Paris · Acquisition, development and disposal
Strategic advice across the life of every hospitality asset
An award-winning advisory firm for sovereign wealth funds, institutional investors, family offices, developers and governments, from acquisition and development to operations, asset management and exit.
USD 5B+Hospitality and mixed-use development
25+Countries of experience
400+Assignments led by our leadership team
9Industry awards since 2019
The firm
Owner-side advice from people who have run, built and owned the assets
MEREHA's leadership built their careers at leading hotel groups, development companies, asset owners and sovereign wealth funds. The team has developed, owned or managed assets including Atlantis The Palm, Atlantis The Royal, Raffles Singapore and Peninsula Hotels, as well as mixed-use schemes such as CityCenterDC.
Clients work directly with the partners. We act as an extension of your team to shape, enhance and protect asset value and operating performance across Europe, the Middle East, Africa, Asia and the Americas.
Who we advise
- Sovereign wealth funds
- Institutional investors & funds
- Family offices & private capital
- Owners & developers
- Governments & destination authorities
Sectors
- Hotels & resorts
- Branded residences
- Mixed-use destinations
- Leisure, media & entertainment
- Tourism & giga-projects
Advisory & strategy
Mereha Advisory
Strategic advisory, asset management and restructuring mandates for sovereign wealth funds, institutional investors and family offices.
Development & projects
Mereha Developments
Investment and development platform for hospitality-led mixed-use, branded residential and resort projects, co-investing with clients.
merehadevelopments.com ↗Hospitality & branding
Babylon Hospitality
Hotel management, concept development and brand creation. Operates Can Bordoy Grand House, Mallorca, and Billionaire Resort, Kenya.
babylonhospitality.com ↗Real estate investments
Privaat Real Estate
Private real estate for family offices and HNW clients seeking institutional-grade residential and mixed-use opportunities.
privaat.ae ↗Services
Full lifecycle strategic advisory
Seven practice areas, from first strategy to exit. Clients engage us for a single stage or across the whole life of an asset or portfolio.
Recent & ongoing
Selected assignments
A non-exhaustive selection of recent and ongoing Mereha Advisory assignments. Confidential mandates are described without identifying the client or asset.
Private island
Luxury island resort, Labuan Bajo
Market and feasibility study, positioning and investment analysis.
Ongoing375 ha
Mixed-use destination
Development strategy, placemaking, market research and investment analysis.
Ongoing230,000 sqm
Mixed-use district, Lusail, Doha
Development strategy and placemaking: assessing options for a 20,000 sqm leisure and entertainment anchor, branded residences, wellness, beach club, retail, F&B, commercial and waterfront uses.
Ongoing+20% EBITDA
Hilton Doha The Pearl Hotel & Residences
Hands-on asset management of a 359-key hotel and residences: operator oversight, budgeting and performance improvement.
EBITDA uplift deliveredNammos signed
Smokva Bay
Brand operator selection: Nammos Hotels & Resorts appointed.
SignedCrystal lagoon
Five-star lagoon resort, Doha
Operating strategy and hospitality design technical services: positioning, guest journey, access, mobility, security and a 245-FTE manning plan.
Completed 2024176 keys
Five-star beach resort, Rabat region
Highest and best use, refurbishment and repositioning strategy, market feasibility and investment appraisal.
Completed 2024~700 keys
Midscale hotel, Dubai
Strategic options and lease renewal for a family owner: lease review, operator due diligence, benchmarking and operator market sounding.
Completed 2025Marriott Residences
Jumeirah Lake Towers, Dubai, for Saba Properties
Brand operator selection for a branded residential tower.
Completed 2023450 keys
Luxury branded residences, Makkah
Brand operator selection: international luxury operator signed.
Completed 2025Principals’ landmark experience
Landmark mandates led by our principals
Mandates led by MEREHA’s principals, including in senior roles at sovereign funds and developers before founding the firm.
Atlantis The Royal
Led the development for Investment Corporation of Dubai from master planning to contractor appointment.
USD 750 million project financing secured
Sovereign hospitality holding company
Established the holding structure and asset management function for Dubai's sovereign wealth fund: 2,200 keys, USD 2.5 billion.
Up to 70% value uplift; financing costs cut by 200 bp
Qatari Diar global portfolio
Redesigned asset, property and facility management governance across Lusail City, CityCenterDC, Chelsea Barracks and Bürgenstock.
USD 35 billion AUM under a new operating model
Royal Commission for AlUla
Set up hospitality asset management across four district masterplans with a 20-year planning horizon.
Six luxury operators signed, including Aman, Banyan Tree and Habitas
Jabal Omar, Makkah
Asset management and operator interface for 24 hotel towers run by Hilton, Conrad, Marriott, Hyatt and Sheraton.
Jumeirah and Rotana selected for the pipeline
Mina Sultan Qaboos Waterfront
Conceptual leisure, retail and commercial masterplan for Omran, benchmarked against Cape Town's V&A Waterfront.
Phased masterplan and investor strategy delivered
Track record
Experience across iconic assets
MEREHA and its principals have operated, developed, asset managed, transacted and supervised real estate assets around the world.
Single asset
Operation · Asset management · Strategy- Atlantis The Palm Dubai
- Burj Al Arab Dubai
- Raffles Singapore
- Le Royal Monceau Paris
- Mandarin Oriental New York
- The Peninsula New York
- Jumeirah Essex House New York
- W Washington DC Washington
- Grand Hôtel Stockholm
- Hotel Eden au Lac Zurich
- Madinat Jumeirah Dubai
- Jabal Akhdar Resort & Spa Oman
- MAIA Resort Seychelles
- Can Bordoy Palma
Mixed-use projects
Acquisition · Development- Atlantis The Royal Dubai
- Bürgenstock Resort Lucerne
- Lusail City Doha
- CityCenterDC Washington
- Red Sea Development Company KSA
- Jabal Omar Makkah
- Chelsea Barracks London
- East Village London
- One Zabeel Dubai
- V&A Waterfront Cape Town
- Peak Tower and Tram Hong Kong
- Madinat Al Irfan Muscat
- St. Regis Cairo Cairo
- Plavi Horizonti Tivat
Transactions
Acquisition · Development · Disposal- Raffles Singapore
- The Peninsula Paris
- The Peninsula Tokyo
- The Peninsula Beverly Hills
- The Peninsula Chicago
- Raffles Le Royal Monceau Paris
- Langham Shanghai
- Shangri-La Dubai
- Sheraton Mall of the Emirates Dubai
- Hotel Royal Savoy Lausanne
- Hotel Schweizerhof Bern
- Gallia Hotel Milan
- Kempinski The Wave Muscat
- Anantara Tozeur Tunisia
Corporate experience
IHG · Fairmont Raffles Hotels International · Meliá Hotels International · Hilton · Dubai Holding / Jumeirah · Omran · Investment Corporation of Dubai · Qatari Diar · Majid Al Futtaim · Elan Media · Emaar Entertainment · The Hongkong and Shanghai Hotels
Our people
Leadership team
Senior specialists in hospitality, real estate and finance. Every engagement is led by a partner.
Founder & Managing Partner
Fredrik Jonsson, MRICS
Strategy · Development · Asset management · Investments · M&AMore than 25 years across hospitality, real estate and entertainment. Before founding MEREHA, Fredrik built and led hospitality asset management at Investment Corporation of Dubai and was Director of Operations – Asset Management at Qatari Diar.
Recognition
Awards
Independent recognition for MEREHA's hospitality and real estate advisory practice.
2025Best Boutique Hospitality Advisory Firm, UAEBrands Review Magazine
2024MEA Customer Service Excellence AwardUAE Business Awards
2024Most Trusted Real Estate and Hospitality AdvisorsUAE Business Awards
2023Top Ten Most Promising Hospitality Consultants in GCCAsia Business Outlook
2023Best Boutique Hospitality Advisory Practice, Middle EastLuxLife
2021Real Estate & Hospitality Advisors of the YearCorporate LiveWire
2021Best Boutique Hospitality Advisory Practice, MENALuxLife
2021Most Innovative Real Estate & Hospitality Advisors, UAEMEA Markets
2019Best Hospitality Real Estate Advisory, MENALux Review
Client perspectives
What our clients say
Work with us
Discuss your next acquisition, development or portfolio review
Speak directly with a partner about an asset, a portfolio or a strategic question. We respond to every enquiry.
Contact
Get in touch
Headquartered in Dubai, with presence in Miami, Mallorca and Nairobi.
Email[email protected]
Telephone+971 7 207 7576
Head officeDubai, United Arab Emirates
OfficesDubai · Miami · Mallorca · Nairobi
Legal entityMereha Consulting FZ LLC
Ras Al Khaimah, United Arab Emirates
Ras Al Khaimah, United Arab Emirates
LinkedInlinkedin.com/company/mereha